Imao Parfums contacted us to produce a 30-second commercial that captures their travel-inspired identity while reflecting the raw intensity of rally driving.
The project featured rally driver Tom Rensonnet and was created for cinema and social media, shown throughout 2025 at Kinepolis Belgium XXL events.
The briefing arrived only a few days before the shoot, leaving very limited pre-production time.
The shoot coincided with Tom’s PET Haspengouw Rally, so capturing footage was not the main priority.
We had to adapt to his schedule, plan every shot in advance, and work with no room for retakes.
Every shot was carefully crafted to tell a story, create emotion, and highlight the brand.
The commercial takes viewers on a journey through Tokyo, New York, Paris, and Bora-Bora, bringing Imao’s innovative in-car fragrances to life.
Dynamic camera work, precise cuts, and evolving pacing transformed limitations into creative opportunities, producing a cinematic and immersive final result.
✔ The final commercial blends the intensity of rally driving with captivating international scenes, creating a sensory and emotional experience.
✔ It demonstrates how strong storytelling, focused preparation, and adaptability can achieve outstanding results even in unpredictable environments.
